Design & Strategy

Focused in user centered digital product design and technology product strategy

 
 
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Currently in progress - Human Computer Interaction Course Project

I am in a five member team designing a system that empowers individuals who have friends dealing with emotional wellness related issues. We are taking a user-centered approach to design a system that prioritizes community engagement. 

 

 
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Design Trainee, CUAppDev Trainee Program

Throughout an intensive 7-week design trainee program, I developed fundamentals of the digital product development process and user centered design by gaining exposure to industry knowledge from two student instructors who were design interns at Facebook. I created a case study of the product development process of my proposed iOS application, Food Savior, including wireframes and several iterations of the user interface, which I created using Sketch. (The full case study can be accessed through the link below).

One of my first UX/UI homework assignments: practicing user-centered design principles for a "To-do list" application

One of my first UX/UI homework assignments: practicing user-centered design principles for a "To-do list" application

Sneak peak at the final high fidelity iterations of Food Savior's mobile interface (Click link below to see process and previous iterations)

Sneak peak at the final high fidelity iterations of Food Savior's mobile interface (Click link below to see process and previous iterations)

 

Team Leader, PwC Data Analytics Case Competition - 1st Place at Temple University

I led a team of five by coordinating team meetings, research, and presentation. As the case involved a client in the mobile gaming industry struggling to maintain a competitive advantage as a top game, I analyzed the client's financial data, potential expansion plans, and gaming industry metrics (i.e. user retention rate). I also built a predictive model based on growth metrics, such as number of daily active users. With my team, I was able to impress the judges with my delivery, detailed insights, and applicable analysis. 

My team's solution deck and snapshots of relevant slides have been included below.

Team photo including our mentor taken after our case presentation

Team photo including our mentor taken after our case presentation

 

Selected Team to participate in the 2016 Deloitte Case Competition at Cornell University

The case involved the client, EatRite, which was experiencing performance challenges due to the organization's obsolete IT systems and loss of market share. 

I was predominately responsible for the technology solution by researching available ERP's in the market. Based on my research and analysis, I created slides presenting the technology strategy, ERP comparison chart depicted below, and a breakdown on our recommended tech investment. I determined the key features included in the  ERP comparison chart by researching characteristics that most relevant to ERP needs.

Below I included the final slide deck my team, L.S.P. Consulting, collaboratively produced. I also included snapshots of the specific slides (slides: 5-7), which I worked on.